Arena, Classic Forms Meet Modern Functionality
Arena, Classic Forms Meet Modern Functionality
Project info
Project info
Authentic, timeless linear design meets today’s needs. Specify and quickly reconfigure multiple light sources on the ARENA platform to create a unique look and personalized light distribution. With its discreet, innovative dual sided power strip and instant magnetic connections, ARENA puts illumination in your hands.
In-house
Eureka lighting
Deliverables
Ideation phase, 3D modeling, Technical development, Marketing documentation - including 3D renders, outlines, spec sheets, and technical data sheets.
Year
2022
Discipline
Lighting design, Mechanical design
Description
Authentic, timeless linear design meets today’s needs. Specify and quickly reconfigure multiple light sources on the ARENA platform to create a unique look and personalized light distribution. With its discreet, innovative dual sided power strip and instant magnetic connections, ARENA puts illumination in your hands.
Description
Authentic, timeless linear design meets today’s needs. Specify and quickly reconfigure multiple light sources on the ARENA platform to create a unique look and personalized light distribution. With its discreet, innovative dual sided power strip and instant magnetic connections, ARENA puts illumination in your hands.








Starting point
After a successful initial launch, the potential of the first Arena system, which features magnetic accessories powered by a visible flat conductor, became even clearer. We believed that a fully customizable system could be scaled up to create various lighting atmospheres using a single electrical setup. As a result, we developed linear and rectangular versions of the Arena in various lengths, along with several new accessories.
Starting point
After a successful initial launch, the potential of the first Arena system, which features magnetic accessories powered by a visible flat conductor, became even clearer. We believed that a fully customizable system could be scaled up to create various lighting atmospheres using a single electrical setup. As a result, we developed linear and rectangular versions of the Arena in various lengths, along with several new accessories.
Ideation
The ideation and iteration phase of this project challenged us in many ways, but it also fueled our creativity through trial and error. We harnessed the power of 3D printing and extrusion samples to rapidly verify the system's mechanical and electrical performance. The journey culminates in the certification, a pivotal moment for every lighting product. For Arena, we adopted a multi-stage certification process, ensuring that the system could support each accessory and adapt the magnets accordingly.



Add, remove, snap, pivot - Let your creativity shine !



Add, remove, snap, pivot - Let your creativity shine !
Each light source is equipped with powerful neodymium magnets, allowing for a simple snap-on and snap-off connection to the low-voltage strip. This design makes installation and adjustments quick and hassle-free. The lights are safe to touch, and the gentle power drop connects seamlessly to the frame for a polished appearance. With a variety of accessories available, the lighting can be easily customized to fit different moods and settings, all without the need for tools or extra assistance. This versatility enables to create the perfect atmosphere for any occasion.
Add, remove, snap, pivot - Let your creativity shine !
Each light source is equipped with powerful neodymium magnets, allowing for a simple snap-on and snap-off connection to the low-voltage strip. This design makes installation and adjustments quick and hassle-free. The lights are safe to touch, and the gentle power drop connects seamlessly to the frame for a polished appearance. With a variety of accessories available, the lighting can be easily customized to fit different moods and settings, all without the need for tools or extra assistance. This versatility enables to create the perfect atmosphere for any occasion.
Ideation
Ideation
Ideation
Ideation
To enhance the selection of specifications and improve the installation experience, each lighting collection includes specification sheets and installation instructions created by the designer responsible for the collection.
To enhance the selection of specifications and improve the installation experience, each lighting collection includes specification sheets and installation instructions created by the designer responsible for the collection.
To enhance the selection of specifications and improve the installation experience, each lighting collection includes specification sheets and installation instructions created by the designer responsible for the collection.
To enhance the selection of specifications and improve the installation experience, each lighting collection includes specification sheets and installation instructions created by the designer responsible for the collection.
Each light source is equipped with powerful neodymium magnets, allowing for a simple snap-on and snap-off connection to the low-voltage strip. This design makes installation and adjustments quick and hassle-free. The lights are safe to touch, and the gentle power drop connects seamlessly to the frame for a polished appearance. With a variety of accessories available, the lighting can be easily customized to fit different moods and settings, all without the need for tools or extra assistance. This versatility enables to create the perfect atmosphere for any occasion.
Each light source is equipped with powerful neodymium magnets, allowing for a simple snap-on and snap-off connection to the low-voltage strip. This design makes installation and adjustments quick and hassle-free. The lights are safe to touch, and the gentle power drop connects seamlessly to the frame for a polished appearance. With a variety of accessories available, the lighting can be easily customized to fit different moods and settings, all without the need for tools or extra assistance. This versatility enables to create the perfect atmosphere for any occasion.






To enhance the selection of specifications and improve the installation experience, each lighting collection includes specification sheets and installation instructions created by the designer responsible for the collection.
To enhance the selection of specifications and improve the installation experience, each lighting collection includes specification sheets and installation instructions created by the designer responsible for the collection.
Marketing video
Marketing video
Starting point
After a successful initial launch, the potential of the first Arena system, which features magnetic accessories powered by a visible flat conductor, became even clearer. We believed that a fully customizable system could be scaled up to create various lighting atmospheres using a single electrical setup. As a result, we developed linear and rectangular versions of the Arena in various lengths, along with several new accessories.
Starting point
After a successful initial launch, the potential of the first Arena system, which features magnetic accessories powered by a visible flat conductor, became even clearer. We believed that a fully customizable system could be scaled up to create various lighting atmospheres using a single electrical setup. As a result, we developed linear and rectangular versions of the Arena in various lengths, along with several new accessories.