Confidential - Gathering insights on in-flight catering
Confidential - Gathering insights on in-flight catering
Project info
Project info
This design research project aimed to identify the challenges faced by the catering industry within the air travel ecosystem. By gaining insights into their difficulties, aspirations, and potential opportunities, we were able to test several innovative concepts and evaluate their impacts within this complex environment. The project involved conducting interviews with various stakeholders in the ecosystem, along with ongoing trend research. It culminated in a comprehensive report that included key insights, a process map, and an analysis of the tested concepts.
Design agency
frog for confidential client
Deliverables
Interview protocol and various Stakeholders interviews, Discovery and Insights report, design recommendations
Year
2024
Discipline
Design research, Airline industry
Description
This design research project aimed to identify the challenges faced by the catering industry within the air travel ecosystem. By gaining insights into their difficulties, aspirations, and potential opportunities, we were able to test several innovative concepts and evaluate their impacts within this complex environment. The project involved conducting interviews with various stakeholders in the ecosystem, along with ongoing trend research. It culminated in a comprehensive report that included key insights, a process map, and an analysis of the tested concepts.
Description
This design research project aimed to identify the challenges faced by the catering industry within the air travel ecosystem. By gaining insights into their difficulties, aspirations, and potential opportunities, we were able to test several innovative concepts and evaluate their impacts within this complex environment. The project involved conducting interviews with various stakeholders in the ecosystem, along with ongoing trend research. It culminated in a comprehensive report that included key insights, a process map, and an analysis of the tested concepts.