Communicating Hyliko's identity through the design of their truck fleet's coverings.

Hyliko is the first company to provide an integrated decarbonization offer with a negative carbon footprint, combining hydrogen trucks, a network of Supergreen hydrogen stations, and carbon credits. Hyliko produces hydrogen trucks in France for the European market. Their hydrogen truck is an electrically powered vehicle with a fuel cell using hydrogen as fuel. One of our mission at frog was to redesigning their truck's covering to fit the philosophy and vision of a hydrogen-powered vehicle brand.

Client

frog for Hyliko

DELIVERABLES

Covering design

Year

2023

Role

INDUSTRIAL DESIGNER

To define the graphic identity of the vehicle, frog based on Hyliko's graphic charter, which is mainly made of 3 shades of blue. We experimented with several styles based on this charter: gradients, applats, zones delimited by color, play with logos... Following these bodywork iterations, we reworked the covering of Hyliko's tractor and carrier to move away from the characteristic lines of Renault trucks and obtain a visual more in compliance with their visual identity and organic graphic charter. The outcome, a visible and recognizable wrap composed of curves in the colors of the brand, breaking the existing geometry of the truck.

To define the graphic identity of the vehicle, frog based on Hyliko's graphic charter, which is mainly made of 3 shades of blue. We experimented with several styles based on this charter: gradients, applats, zones delimited by color, play with logos... Following these bodywork iterations, we reworked the covering of Hyliko's tractor and carrier to move away from the characteristic lines of Renault trucks and obtain a visual more in compliance with their visual identity and organic graphic charter. The outcome, a visible and recognizable wrap composed of curves in the colors of the brand, breaking the existing geometry of the truck.